November 11, - Fabrizio Blanco, Chief Technology Officer at Viant, a leading people-based advertising software company. The global data lake market was valued at $ billion in and is expected to grow more than % from to These powerful, cloud-based platforms offer a holistic view. Viant Data Lake is a tool to aggregate, enhance and analyze petabytes of structured and unstructured data to power intelligent action. Brands can create a comprehensive understanding of customers, their devices and online/offline activity by turning volumes of data into actionable insights. Viant's white paper offers an introductory guide to what a data lake is and how marketers and advertisers can benefit from this new data management platform. Yahoo is part of the Yahoo family of brands · By clicking "Accept all" you agree that Yahoo and our partners will store and/or access information on your device through the use of cookies and similar technologies and process your personal data, to display personalised ads and content, for. See posts, photos and more on Facebook. October 27, - Get access to Viant’s suite of data and automation tools that are integrated in the game-changing Adelphic DSP. November 5, - Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake. “And it’s for advertisers that want to go deeper on analytics,” said Jon Schulz, CMO at the Meredith-owned advertising software company, which launched its data lake solution. In order to drive improvement, marketers need actionable insights from their massive consumer data sets. Data lakes are solving this. May 7, - IRVINE, CA / ACCESSWIRE / May 7, / Viant, a Meredith Corporation people-based advertising technology company, today announced its cloud-based Data Lake, which provides advertisers a fully transparent view of what they are getting from their cross-channel advertising investment, has launched. Unique Combination of Proprietary Tools and Deterministic Data with Cloud-Based Scale Ushers in the Next Generation of Marketing Analytics IRVINE, CA / ACCESSWIRE / May 7, / Viant, a Meredith Corporation people-based advertising technology company, today announced its cloud-based Data Lake. October 27, - Viant, a pioneer in people-based digital advertising on the New Open Web, provides marketers the tools to move beyond third-party cookies. August 16, - As a leader in programmatic technology for more than 20 years, Viant owes it all to our diverse and talented team of innovators and experts. June 5, - Viant’s identity resolution capability enables you to identify customers from anonymous checkpoints across devices, activating campaigns.
Back to Basics: Building an Efficient Data Lake
To support our service, we display Private Sponsored Links that are relevant to your search queries. These tracker-free affiliate links are not based on your personal information or browsing history, and they help us cover our costs without compromising your privacy. If you want to enjoy Ghostery without seeing sponsored results, you can easily disable them in the search settings, or consider becoming a Contributor. Get access to Viant’s suite of data and automation tools that are integrated in the game-changing Adelphic DSP. . Introduction To Programmatic Advertising: In-housing For Brands INNOVATING IN A NEW OPEN WEB Viant is a pioneer in people-based advertising - the . Data lakes are everywhere, and yet most brands are only scratching the surface of their capabilities. Here’s what marketers need to know now. . Combining advanced analytics with unification of services and control of their own data in a data lake, marketers can improve attribution, build audiences, inform ad buys and increase ROAS. . Viant, a pioneer in people-based digital advertising on the New Open Web, provides marketers the tools to move beyond third-party cookies. . Unlike any other solution on the market, Viant’s Data Lake solution adds powerful identity and device layers to audience data, offering a more complete picture and understanding of how their marketing dollars are working with real-time ROI measurement. . Data lakes are helping marketers unlock the power of their data and gain a deeper understanding of their customers. Download our new guide to learn more: . People-based ad targeting company Viant has publicly launched its data lake, which applies Viant’s personal identity information to ad server logs to give analysts with a more complete view of ad results. As this Ad Exchanger article explains with unusual clarity, the data lake is not a Customer . 41 views, 1 likes, 0 loves, 0 comments, 0 shares, Facebook Watch Videos from Viant Technology: Learn why data lakes are the next evolution in data management and explore Viant’s Google-certified . Viant® (NASDAQ: DSP) is a leading advertising technology company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform powers programmatic advertising across Connected TV, Linear TV, mobile, . If you enjoy Ghostery ad-free, consider joining our Contributor program and help us advocate for privacy as a basic human right.
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Nov 10, - rethink attribution, finally tap into the power of Big Data and reclaim digital advertisin Adelphic, which leverages Viant’s identity resolution capabilities to understand customer . Mar 2, - As excerpted from Viant’s new white paper Demystifying Data Lakes, read on to learn more But to accomplish this, marketers must understand exactly what a data lake is, as well as . Jul 21, - Viant’s Data Platform empowers marketers to have full control over their own data, providing unbiased and actionable insights into all of their marketing initiatives within a sing . Viant stays ahead of competitors by democratizing data across the organization and dramatically speeding up query results with BigQuery and Google Cloud Partner Potens. Google Clou . Jul 24, - Viant Technology Integrates Scope3 Data to Drive Carbon Reduction As the advertising community continues to seek out ways to reduce its carbon footprint and minimize its impact on . Dec 6, - Viant Adds IRI Data for Retail Targeting Here’s an alliance between data vendors. Time Inc.-owned Viant, which has an advertising audience database of billion registered users . Jul 14, - Rick Koch Director of Marketing, Wise Safety & Environmental Easily Access Insights in Your Viant Data With PenPath PenPath offers marketers and analysts the technology needed to c . Jul 12, - The Viant Data Lake first set out to solve marketers’ data infrastructure needs – a data lake is a centralized repository that can store structured and unstructured data. While V . Aug 31, - Here are three ways a people-based partner, like Viant, can significantly expand and enhance a CPG company’s first-party data management capabilities. 1. Counteract operational co . Dec 19, - of Channel Partnerships at PushSpring, a leading provider of data and insights for verifie Q: What is unique about PushSpring’s partnership with Viant’s DSP Adelphic? .